Privacy Policy

1. Introduction

Dynode LLC ("Dynode," "Company," "we," "us," or "our") operates the Primoraly platform and website (www.primoraly.com). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our Service.

By using Primoraly, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

We collect information you directly provide when using our Service:

• Account Information: Email address, name, company name, and password when you create an account
• Business Information: Business names, domains, keywords, and competitor information you enter for tracking
• Payment Information: Billing address and payment details (processed securely by Stripe)
• Communications: Messages, feedback, and support requests you send to us

2.2 Information Collected Automatically

We automatically collect certain information when you use our Service:

• Usage Data: Pages visited, features used, actions taken, and time spent on the Service
• Device Information: IP address, browser type, operating system, and device identifiers
• Cookies: We use cookies and similar technologies to enhance your experience
• Log Data: Server logs including access times, pages viewed, and system activity

2.3 Information from Third Parties

We may receive information from third parties:

• Authentication Providers: If you sign in with Google, we receive your name, email, and profile picture
• Payment Processors: Transaction confirmations and billing information from Stripe
• Analytics Services: Aggregated analytics data about Service usage

3. How We Use Your Information

We use the collected information for the following purposes:

• Provide the Service: Operate, maintain, and deliver the features of Primoraly
• Process Payments: Handle subscription billing and payment processing
• Send Communications: Send transactional emails, reports, and service updates
• Improve the Service: Analyze usage patterns to enhance and optimize our platform
• Customer Support: Respond to your inquiries and provide technical assistance
• Security: Detect, prevent, and address technical issues, fraud, and abuse
• Legal Compliance: Comply with legal obligations and enforce our terms

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share data with trusted third-party service providers who assist in operating our Service:

• Supabase: Database hosting and authentication
• Stripe: Payment processing
• Vercel: Website hosting
• Resend: Email delivery
• AI Providers: OpenAI, Anthropic, Google, and Perplexity for ranking checks (queries only, no personal data)

4.2 Legal Requirements

We may disclose your information if required by law, legal process, or government request, or to protect the rights, property, or safety of Dynode LLC, our users, or others.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication with password hashing
• Regular security audits and vulnerability assessments
• Access controls limiting employee access to personal data
• Secure payment processing through PCI-compliant providers

However, no method of transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide the Service and maintain your account
• Comply with legal obligations (e.g., tax and accounting requirements)
• Resolve disputes and enforce our agreements

When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal information
• Portability: Request a portable copy of your data
• Opt-out: Unsubscribe from marketing communications

To exercise these rights, please contact us at privacy@primoraly.com. We will respond to requests within 30 days.

8. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Essential Cookies: Required for the Service to function (authentication, security)
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Understand how users interact with our Service

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. By using our Service, you consent to the transfer of your information to these countries.

We take appropriate safeguards to ensure your information receives adequate protection in accordance with this Privacy Policy.

10. Children's Privacy

The Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@primoraly.com.

11. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, and shared
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising CCPA rights

To exercise these rights, contact us at privacy@primoraly.com or use the "Do Not Sell My Personal Information" link (note: we do not sell personal information).

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access, rectify, and erase your personal data
• Right to restrict or object to processing
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

Our legal basis for processing personal data includes: contract performance, legitimate interests, consent, and legal obligations.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: